The power of a great CrossFit coach

The charter for our coaches can be summed up in a single sentence:

“My competency is determined solely by my efficacy.”

This means what determines how good you are is how good you are for your clients — your ability to deliver results.

We ask a lot of our coaches.

And we believe the act of coaching is deliberate, focused attention: looking at one person at a time, caring deeply about their hopes and challenges, and helping them progress step by step so they can discover their true potential.

The CrossFit coach is not a cheerleader or a character who is there to entertain. Instead, our coaches display true character through knowing and serving someone else with the goal of helping them achieve their goals.