For the past month or two, I’ve been seeing ads for this calorie-counting app all over social media.

It seemed like every time I opened Facebook or Instagram, there it was — this slick ad for an app that promised to make tracking my food effortless.

With AI technology, you could take a picture of your plate and it would instantly tell you the calories, grams of protein, carbs, and fat.

It was basically a macro tracker, but instead of taking the time to enter the foods you ate, you just snapped a photo. Easy, right?

Well, eventually, I caved and bought the app.

I downloaded it, set up my account, made my breakfast, and took a picture of my food.

Then… disappointment.

I already knew roughly how much protein was in my meal, and the app was way off. Like, not even close.

I gave it another shot at dinner. Same story — not even in the ballpark.

It got me thinking about all the ways technology has made our lives easier or more fun.

You can ask Siri to remind you to work out. You can tell your watch to track your heart rate. You can even type a prompt into ChatGPT and get a workout plan and a detailed meal plan in seconds.

But here’s the thing: none of it matters if you don’t do the work.

An app can’t correct your squat form so you don’t hurt your back.

A watch can’t look you in the eye when you’ve skipped the gym for a week and ask, “Where have you been?”

And an AI meal plan won’t stand next to you in the kitchen and help you figure out how to make a healthy dinner when you’re tired.

That’s where having a real coach comes in.

A coach can teach you the right way to move, motivate you when you want to quit, and hold you accountable when you need it most.

Technology can be a great tool. But it will never replace the value of a human being who knows your name, cares about your goals, and is invested in your success.

Because at the end of the day, it’s not about having the best app — it’s about having the right person in your corner.